Styling
the world of change, changing the world of style, coolnotcruel caters
to the urban chic, fashion conscious,
socially
and environmentally responsible consumer. Our dedication to environmental
responsibility begins with the materials used in our clothing and
accessories: certified organic cotton, undyed Alpaca wool, silk,
hemp, Tencel. Skilled
craftspeople in the United States and abroad use these materials
to make high quality clothing and accessories. We believe labor should
be valued. Our Alpaca wool collection is hand-loomed by Indigenous
Aymara women in a workshop in Bolivia. By supporting
the craftsmanship of independent artisans in developing economies,
we are
providing a positive alternative to the all-too-common abuse of workers
associated with sweatshops. Equal to our passion for positive
change is our passion for style. Classics with a conscience, coolnotcruel
not only fits into a healthy lifestyle, but also satisfies the desire
for style in life.
As
the Founder,
President and Creative Director of coolnotcruel, Sara Cross has built
a widely recognized brand and developed highly respected
expertise covering all areas of socially and environmentally responsible
fashion. coolnotcruel has appeared in Paper, W, TimeOut NY, Women's
Wear Daily, USA Today, Organic Style, Body and Soul, Plenty, and
on CBS, ABC, Bravo Network and NBC's Today
Show.
Sara is also the creator of the authoritease brand of
empowering t-shirts for women. As a speaker, Sara has introduced
environmentally conscious
fashion to such diverse groups as Harvard Business School and Green
Festival. Sara's experience as a filmmaker and writer contribute
to her ability to engage audiences using various media. As the ecofashionista,
Sara concentrates her efforts on advancing mainstream awareness for
such issues as: organic fiber, fair trade, conscious consumer choices,
and the relationship between personal values and personal style.
Sara
earned her Masters degree at Oxford University (Mansfield College)
and her BA at Columbia University in New York.